Curated Design.

Unlimited,

Potential.

Subscribe, pause, or cancel on your own creative rhythm.

Design Clarity

Design Clarity

Starts Here

Starts Here

  • Deer stands near moss-covered stone lanterns
  • Charming european street with stone buildings and plants.
  • Ferris wheel with orange cabins against blue sky
  • A closed pink lotus flower bud behind a large leaf.
  • Close-up of a dark green leaf with light green veins.

Recent Work

We're talking how did I live without this good!

Branding, Websites, Logos, and More

Handcrafted design rooted in clarity and growth.

Logo Animation

Logo Animation

Logo Animation

Print Design

Print Design

Print Design

Branded Illustrations

Branded Illustrations

Branded Illustrations

Package Design

Package Design

Package Design

Logo Animation

Logo Animation

Logo Animation

Print Design

Print Design

Print Design

Branded Illustrations

Branded Illustrations

Branded Illustrations

Package Design

Package Design

Package Design

Brand strategy

Brand strategy

Brand strategy

Creative Direction

Creative Direction

Creative Direction

Logo Design

Logo Design

Logo Design

Web Design

Web Design

Web Design

Brand strategy

Brand strategy

Brand strategy

Creative Direction

Creative Direction

Creative Direction

Logo Design

Logo Design

Logo Design

Web Design

Web Design

Web Design

Framer Development

Framer Development

Framer Development

Mood Board Curation

Mood Board Curation

Mood Board Curation

Brand Typography

Brand Typography

Brand Typography

Custom Icons

Custom Icons

Custom Icons

Framer Development

Framer Development

Framer Development

Mood Board Curation

Mood Board Curation

Mood Board Curation

Brand Typography

Brand Typography

Brand Typography

Custom Icons

Custom Icons

Custom Icons

Brand Assets

Brand Assets

Brand Assets

Landing Page Design

Landing Page Design

Landing Page Design

Brand Guidelines

Brand Guidelines

Brand Guidelines

Presentation Decks

Presentation Decks

Presentation Decks

Brand Assets

Brand Assets

Brand Assets

Landing Page Design

Landing Page Design

Landing Page Design

Brand Guidelines

Brand Guidelines

Brand Guidelines

Presentation Decks

Presentation Decks

Presentation Decks

Intentional. Intuitive. In sync with your rhythm.

Each project is crafted by hand, with the care of an artist and the flow of a well-built system. Here’s how the process unfolds:

Subscribe

Choose the plan that fits your creative needs and start your design partnership.

Request

Submit your projects with ease, big or small, and we’ll bring them to life with care.

Receive

Get polished, handcrafted designs delivered quickly—ready to grow your brand forward.

Membership Benefits -

Membership Benefits -

Membership Benefits -

Membership Benefits -

Membership Benefits -

Membership Benefits -

Membership Benefits -

Membership Benefits -

Trello Dashboard

Easily manage your design queue and stay organized with a shared Trello board.

Predictable Monthly Rate

One flat monthly fee for steady support—no surprises.

Fast, Focused Delivery

Most requests are turned around within 48 hours on average.

Dedicated Designer

Work 1:1 with Kayla from start to finish for a truly personal experience.

Built-in Flexibility

Pause or adjust your subscription anytime. It’s design on your terms.

  • The Greenhouse now Open

    3 Slots Left

    Limited Time Only

    Ends September 15th

  • The Greenhouse now Open

    3 Slots Left

    Limited Time Only

    Ends September 15th

  • The Greenhouse now Open

    3 Slots Left

    Limited Time Only

    Ends September 15th

  • The Greenhouse now Open

    3 Slots Left

    Limited Time Only

    Ends September 15th

Step into the Atelier

Every brand has a rhythm asking to be nurtured, shaped, and refined. At Soft Logic, you are not purchasing hours. You are entering a partnership designed with the depth your vision deserves. Flexible payment plans are available to make the process seamless.

Cultivate your growth

The Blueprint — $2,800

A focused design day creating a polished brand and website foundation, helping your vision bloom quickly and intentionally.

Includes:

Base Brand & Site of choice

Logo Suite (primary, secondary, submark)

Custom Color Palette

& Custom Typography Pairing

Customized Icons, Patterns & Design Elements

5-Page Website: Home, About, Services/Offers, Portfolio/Case Studies, Contact

Flourish with intention

The Atelier — $2,997 / month

An ongoing, high-touch creative partnership for founders who want their brand and website to grow thoughtfully over time.

Includes:

Everything in The Blueprint +

Private Trello Board for Requests

Avg. 48-Hour Turnaround on Updates

Unlimited Revisions & Stock Photos

Brand Strategy & Creative Direction

Website Design & Framer Development

Pause or Cancel Anytime

Step into the Atelier

Every brand has a rhythm asking to be nurtured, shaped, and refined. At Soft Logic, you are not purchasing hours. You are entering a partnership designed with the depth your vision deserves. Flexible payment plans are available to make the process seamless.

Cultivate your growth

The Blueprint — $2,800

A focused design day creating a polished brand and website foundation, helping your vision bloom quickly and intentionally.

Includes:

Base Brand & Site of choice

Logo Suite (primary, secondary, submark)

Custom Color Palette

& Custom Typography Pairing

Customized Icons, Patterns & Design Elements

5-Page Website: Home, About, Services/Offers, Portfolio/Case Studies, Contact

Flourish with intention

The Atelier — $2,997 / month

An ongoing, high-touch creative partnership for founders who want their brand and website to grow thoughtfully over time.

Includes:

Everything in The Blueprint +

Private Trello Board for Requests

Avg. 48-Hour Turnaround on Updates

Unlimited Revisions & Stock Photos

Brand Strategy & Creative Direction

Website Design & Framer Development

Pause or Cancel Anytime

Step into the Atelier

Every brand has a rhythm asking to be nurtured, shaped, and refined. At Soft Logic, you are not purchasing hours. You are entering a partnership designed with the depth your vision deserves. Flexible payment plans are available to make the process seamless.

Cultivate your growth

The Blueprint — $2,800

A focused design day creating a polished brand and website foundation, helping your vision bloom quickly and intentionally.

Includes:

Base Brand & Site of choice

Logo Suite (primary, secondary, submark)

Custom Color Palette

& Custom Typography Pairing

Customized Icons, Patterns & Design Elements

5-Page Website: Home, About, Services/Offers, Portfolio/Case Studies, Contact

Flourish with intention

The Atelier — $2,997 / month

An ongoing, high-touch creative partnership for founders who want their brand and website to grow thoughtfully over time.

Includes:

Everything in The Blueprint +

Private Trello Board for Requests

Avg. 48-Hour Turnaround on Updates

Unlimited Revisions & Stock Photos

Brand Strategy & Creative Direction

Website Design & Framer Development

Pause or Cancel Anytime

FAQs

Everything you need to know about how Soft Logic works—because thoughtful design starts with transparency. Still curious? Reach out anytime at hello@houseofsoftlogic.com

Who is Soft Logic for?

Soft Logic is designed for creative founders, studios, and agencies who want high-touch, handcrafted design that evolves with their brand.

How does the subscription work?

You subscribe, submit requests, and receive tailored creative deliverables on a rolling basis. Whether you have weekly projects or need to slow down, your subscription flexes with your pace. No bottlenecks, no wasted time—just consistent creative support when you need it.

What if I only need a one-time project?

That’s where the Greenhouse Intensive comes in. It’s a focused design sprint that includes a mini brand kit and a 5-page website—and nothing outside of that. It’s built for clarity and transformation without a long-term subscription.

How does the Clarity Audit work?

The Clarity Audit is a starting point to identify gaps, uncover opportunities, and align your creative direction. If you move forward with a subscription, your investment is credited toward your first month.

Do you work every day?

To maintain quality, I take Fridays off and one full week off per month. This rhythm is built into the membership model and reflected in turnaround times. You’ll always be notified in advance of full weeks off.

Can I pause or cancel my subscription?

Yes, you can pause anytime or cancel with a 75% money-back guarantee within 7 days of starting.

How many projects can I request at once?

You can queue multiple requests, and I’ll work through them in priority order, one at a time.

Who is Soft Logic for?

Soft Logic is designed for creative founders, studios, and agencies who want high-touch, handcrafted design that evolves with their brand.

How does the subscription work?

You subscribe, submit requests, and receive tailored creative deliverables on a rolling basis. Whether you have weekly projects or need to slow down, your subscription flexes with your pace. No bottlenecks, no wasted time—just consistent creative support when you need it.

What if I only need a one-time project?

That’s where the Greenhouse Intensive comes in. It’s a focused design sprint that includes a mini brand kit and a 5-page website—and nothing outside of that. It’s built for clarity and transformation without a long-term subscription.

How does the Clarity Audit work?

The Clarity Audit is a starting point to identify gaps, uncover opportunities, and align your creative direction. If you move forward with a subscription, your investment is credited toward your first month.

Do you work every day?

To maintain quality, I take Fridays off and one full week off per month. This rhythm is built into the membership model and reflected in turnaround times. You’ll always be notified in advance of full weeks off.

Can I pause or cancel my subscription?

Yes, you can pause anytime or cancel with a 75% money-back guarantee within 7 days of starting.

How many projects can I request at once?

You can queue multiple requests, and I’ll work through them in priority order, one at a time.

Who is Soft Logic for?

Soft Logic is designed for creative founders, studios, and agencies who want high-touch, handcrafted design that evolves with their brand.

How does the subscription work?

You subscribe, submit requests, and receive tailored creative deliverables on a rolling basis. Whether you have weekly projects or need to slow down, your subscription flexes with your pace. No bottlenecks, no wasted time—just consistent creative support when you need it.

What if I only need a one-time project?

That’s where the Greenhouse Intensive comes in. It’s a focused design sprint that includes a mini brand kit and a 5-page website—and nothing outside of that. It’s built for clarity and transformation without a long-term subscription.

How does the Clarity Audit work?

The Clarity Audit is a starting point to identify gaps, uncover opportunities, and align your creative direction. If you move forward with a subscription, your investment is credited toward your first month.

Do you work every day?

To maintain quality, I take Fridays off and one full week off per month. This rhythm is built into the membership model and reflected in turnaround times. You’ll always be notified in advance of full weeks off.

Can I pause or cancel my subscription?

Yes, you can pause anytime or cancel with a 75% money-back guarantee within 7 days of starting.

How many projects can I request at once?

You can queue multiple requests, and I’ll work through them in priority order, one at a time.

Let’s find out if Soft Logic is right for you….

(Spoiler: if you're craving intentional, high-touch design—it's a yes.)

Book a quick, 15-minute call with me to see how it all works and whether it fits your creative needs.

Planted in New York City

Planted in New York City